Keywords are the most essential when identifying relevance-the relation between the terms of the search and the results. Unless a page is important to the search term it is not going to rank anywhere. Having a more important page will boost rankings and is also where you can find some of the best easy wins for ranking gains.
Being on the higher ground also gives us a great view, and while the journey up has been quite a challenge, in the end it pays off. To translate this into SEO terminology, to stand on the higher ground implies to have a clearer overall view of the data impacting your performance.
When evaluating the success of SEO, you will take the contrasting view from above into consideration. In our blog post on measuring website ranking through keywords on SERPs, we defined what variables we should focus on to develop and become effective in our overall SEO efforts. Website search engine positions are one of the most major factors that help us review the website rankings in a holistic approach.
Monitoring website rank in search engines-
- Knowing your website’s positions for keywords
The first point is very clear – you will be able to examine the effect of your strategy and activities in search engines, such as Google, Bing or Yahoo, on your location. Looking for common (hopefully top-converting) keywords on your ups and downs is a good thing. A visual graph makes the process much more fun. This one piece of knowledge about the rank of a website is not the point of why this parameter is being used.
2. Understanding the volume of traffic at search engines from each of the keyword positions-
The second aspect is the analysis of incoming traffic from non-branded keywords. The main point of the SEO is to attract new visitors from such a source. By using any online analytics tool, such as Google Analytics, we can track the parameter. Adding a keyword rating to search engines gives us more insight on inbound traffic gains and how those rankings impact it. Where is the meaning therein? Knowing the positions on your website tells you that your recent activities and overall plan are going in the right direction. You can also determine whether inbound traffic is also shifting.
3. Analyzing conversions in search engines in relation to the level of the website
Conversions are the most important factor that we should always keep in mind. Any company that has an online position in marketing activities knows that more clicks mean more sales and more revenues. It is important to create enduring buying funnels. This also means taking care of your non-branded keywords performing best. With this additional data about their rank in search engines, we could predict whether winning higher positions for your website and having more traffic would translate into more sales and revenue. Although having a higher website rank on the results page for search engines may affect your conversion rates, getting more clicks for specific keywords means more traffic.
4. Get greater brand recognition in the results page of search engines
Sales are important, but we do need to look after the consumers, who have just begun investigating your kind of products. Working to boost the rank of your website in search engines means you become more prominent in search engines. The better the location of your website, the greater the proportion of clicks you’ll get. For more incoming organic traffic, the bid will become more recognizable to the more people there are. It goes without saying that being higher in search engines always means being one step ahead of the rivals.
5. Effectiveness of website rank and SEO
While the rank of your website in search engines matters, the most important element of your positioning strategy should not be this. Know-focus on the big picture. The rank of the keyword in Google or Bing is just one of the required elements for our analysis. We are blindfolded, without other considerations, such as the volume of traffic and conversions. Analyzing the data presented in context is important. There’s a fast way to get more out of your SEO efforts and the resources spent in that.
The trick to an SEO-friendly domain is meeting the standards of your customers and keeping them as clear as possible. If you are searching for domain support or you are looking to boost the SEO of your current website, contact us!