Keywords are the most essential when identifying relevance-the relation between the terms of the search and the results. Unless a page is important to the search term it is not going to rank anywhere. Having a more important page will boost rankings and is also where you can find some of the best easy wins for ranking gains.
Do you think your website performing well?
SEO experts understand the value of performing routine audits, but it may sound like a daunting challenge for those of us with only basic knowledge of SEO. Nevertheless, it is becoming critically important to realize this in today’s world of digital marketing.